WIN A CHANCE TO SEE A NEW YORK FASHION WEEK SHOW!

Style360 F/W 2011 starts next week, and I couldn’t be more excited going into the 11th season as the on-air style host for this amazing series of designer fashion shows and exclusive parties. This season’s lineup promises to be one of the best-Boy Meets Girl by Stacy Igel with a LIVE performance by Natasha Bedingfield, Sachika with a LIVE performance by Kat DeLuna, bebe Black, Indashio presented by Trident Vitality, Malan Breton Collection, EMU Australia, and WTB by Richie Sambora and Nikki Lund, as well as the after parties!

And exclusive to RedCarpetRoxy.com readers, I will be giving away 2 entries into the WTB show (and yes, Richie Sambora will be there!) to one lucky reader for them and a guest! All you have to do to enter the contest is sign up for the RedCarpetRoxy.com newsletter (on the home page to the left of this post), “Like” the RedCarpetRoxy.com Facebook page, and join the Red Carpet Roxy Twitter page for a chance to see Richie’s rock-inspired fashions come to life!**

Click here to join Red Carpet Roxy on Twitter.

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New York, NY (February 3, 2010) – A-List Communications and Hachette Filipacchi Media U.S. (HFM U.S.) announce the fashion show and designer line up for their semi-annual New York Fashion Week STYLE360 showcase as well as celebrate new presenting sponsor and partner, Polaroid Sunglasses (polaroid-eyewearstore.com) who will be launching the unique Best Under the Sun Collection, featuring some of the most coveted styles from the 30’s-80’s.  in addition to other generous sponsors supporting the nine year fashion platform.

For this ninth consecutive year and 11^th season showing, STYLE360 presented by Polaroid Sunglasses fashion events will run February 15 – 17th, 2011. STYLE360 presented by Polaroid Sunglasses consistently attracts national and international media, buyers, industry tastemakers, celebrities and society’s elite and will once again stand apart as one of the most unique, must-attend experiences during New York City Fashion Week through a series of high profile fashion shows, musical performances and celebrity hosted after-parties for veteran designers and emerging talent alike.  In addition, STYLE360 presented by Polaroid Sunglasses will also break down the typical closed door attendance to fashion industry leaders and make all the fashion shows viewable to a global audience via HD live streaming at www.ELLE.com/STYLE360 as well as offer a 360 degree viewing camera.

Kicking off the February season will be a high-energy fashion show by New York designer BOY MEETS GIRL® by Stacy Igel, highlighted by a special performance by musical star Natasha Bedingfield. Bedingfield will unveil her new single “WEIGHTLESS” from her highly anticipated album “STRIP ME” and host the Boy Meets Girl® by Stacy Igel after-party at NYC hot spot, AVENUE. Following in the fashion schedule the next day will be the identical twin celebrity fashion designer duo SACHIKA, who’s show themed “The Awakening of a Swan” will open with a special live performance from Grammy Nominated Def Jam Recording Artist Karina Pasian and close with international recording artist Kat Deluna belting out the new single, “Dancing Tonight” from her upcoming album “INSIDE OUT”.

Showing for the third consecutive season in New York City will be global fashion power house bebe, featuring its bebeBLACK runway collection designed by founder Manny Mashouf and styled by Oscar-nominated costume designer, Arianne Phillips. Music for the show will be provided by famed DJ Mia Moretti and electric violinist Caitlin Moe. TV personality, entrepreneur, fashion designer, and stylist INDASHIO will end the day with an evening fashion spectacle presented by sponsor Trident Vitality. Leading up to the show, INDASHIO and ELLEgirl Model Search will host a nationwide model contest and give three finalists an opportunity of a lifetime to walk at the New York Fashion Week show with the ELLEgirl Model search winner announced online by fashion icon and celebrity, Kim Kardashian. Contestants can find more information, or apply, by visiting http://modelingtherightway.com/.

Kicking off the final day of shows on February 17^th is Project Runway alum, Malan Breton, who will again host his always artistic and dramatic runway show with a special twist. The Malan Breton Collection Fall 2011 fashion show will be presented as a theatrical love story featuring Breton’s dear friends, supermodel Irina Pantaeva and Baron and premiere Oui for Mattison Network.   EMU Australia will follow with its first New York City runway show presenting new looks to style and keep New Yorkers warm during this record high snow-filled winter.. The February 2011 fashion schedule concludes with a special finale fashion show and after-party presented by Polaroid Sunglasses, for rockers and designers Nikki Lund and Bon Jovi guitarist Richie Sambora for their line WTB Clothing.  Richie Sambora will be flying in from the Bon Jovi world tour to unveil their New York Fashion Week debut with special appearances and surprises to be announced.

Tuesday, February 15^th

7pm: Boy Meets Girl® by Stacy Igel

8:30pm – 11pm: Boy Meets Girl® by Stacy Igel After Party at AVENUE Hosted by Natasha Bedingfield

Wednesday, February 16th

12:30pm:  SACHIKA

5pm: bebe presents bebe Black Collection

8:30pm: Indashio presented by Trident Vitality

Thursday February 17^h

10am:  Malan Breton Collection

2pm:  EMU Australia

6:30pm:  WTB by Richie Sambora & Nikki Lund presented by Polaroid Sunglasses

8:30pm-11pm: WTB Official After Party presented by Polaroid Sunglasses at AVENUE NYC

All fashion shows will take place at the Metropolitan Pavilion South located at 125 W. 18^th Street.  AVENUE nightclub on 116 Tenth Avenue (www.avenue-newyork.com) will serve as the official nightclub partner for all after-parties and parties and AKA (www. stayaka.com), a collection of luxury extended-stay hotel residences, will be the official hospitality partner providing celebrity and fashion designers with luxury accommodations.

New this season is supporting sponsor ABSOLUT® VODKA (www.absolut.com), who will serve as the official vodka partner of STYLE360 and serve an array of fashionable cocktails.. Backstage styling will be hosted for all fashion shows courtesy of MAKE UP FORVER (www.facebook.com/MAKEUPFOREVERUSA) and Babyliss Pro (www.babylissus.com). Additionally, STYLE360 welcomes BMW (www.bmw.com) as its official automobile sponsor, who will be offering complimentary transportation in the 2011 X3’s to transport fashion editors, and celebrities to the STYLE360 shows, and red carpet after parties. New Trident Vitality gum (www.tridentgum.com), which adds a little piece of style to your day with vitamin C, ginseng or white tea infused into each delicious piece, is also welcomed this season with a special integration in the Indashio fashion show including a Trident Vitality inspired couture gown designed by Indashio. Monster Energy (ww.monsterenergy.com) will also return as a sponsor to promote its new energy drink Monster Java, a premium coffee and cream beverage, brewed up with killer flavor, supercharged with Monster energy-blend.

Photo and editorial support will be provided by longtime affiliate partner ELLE Magazine (www.elle.com), and new media partner, The New York Post (www.nypost.com).

“We’re excited to welcome the generous partnerships of this seasons sponsors which allows us to continue our push in providing a turn-key fashion tent pole to New York Fashion Week and bring a fresh energy to New York Fashion Week each season,” states Executive Producer, David Manning, President of A-List Communications.

Al Silvestri, Vice President of Integrated Marketing & Creative Services for HFM U.S., adds, “STYLE360 is constantly adapting to the needs of designers and sponsors. Our ability to provide a unique and fully turn-key fashion program and experiential event platform, while reaching millions of consumers via nationwide media and promotion, guarantees STYLE360 is a measurable and undeniable success for all involved.”

Complete information on the designers, program schedule and sponsors can be found at the official website, www.elle.com/STYLE360.  A list of celebrity models and attendees will also be announced closer to the event dates.

** Winner will be chosen at random. Entry into STYLE360 does not guarantee a seat at the WTB show.