Yes, you read that right. French fashion designer Isabel Marant will be collaborating with budget-friendly retailer H&M to create a new collection for Fall/Winter 2013-14. It will hit H&M stores and e-commerce on November 14th and will include clothing and accessories for both men and women.
Isabel Marant image: H&M
Marant stated in a press release, “I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality.”
Sounds intriguing. It might even be the most popular collab for H&M, given Marant’s laid-back and cool design aesthetic, numerous fans and reasonable price point. Will you be you be shopping Isabel Marant pour H&M?
