As a fashion inspiration nationwide, it’s only natural that Michelle Obama would pursue designer partnerships for her Drink Up initiative. BCBG, Bloomingdale’s, Easy Spirit, HSN, J.Crew, Rebecca Minkoff, and Sketchers are now all a part of the effort to encourage American’s to consume more water.
With the fashion industry being so influential in the public eye, the creation of these partnerships should be extremely beneficial for Drink Up. From co-branded water bottle displays to custom t-shirts and towels, each fashion supporter adds their own flair with their various contributions.
Part of the proceeds will go towards the Partnership for a Healthier America, supporting initiatives aimed at bettering the nation’s health and minimizing childhood obesity. Drink Up is a part of the PHA.
Support the cause; spread the love and the water! Use #spreadthewater with your tweets and Instagrams to show us how water powers your life. Don’t forget to use #redcarpetroxy too- we’d love to see you Drink Up!
