Gwyneth Paltrow and Copper Fit just launched their latest collaboration and I am intrigued!
As someone who loves to be active, but is weary of injuring myself, this collab could be right up my alley. The technology is compression. It helps with soreness, pain, and shortens recovery periods while exercising. In addition, the brand has developed new technologies, materials, and fabrics designed to improve performance, support muscles, aid in recovery, as well as reduce chafing through high-quality stitching and wicking fabrics, and odors through copper infusion.
“I’m always interested in partnering with companies, like Copper Fit, that have set out to democratize wellness. It’s important to me to only be in business with brands where I’m aligned with their core values,” said the GOOP founder. She is also the first female spokesperson for Copper Fit, with NFL quarterback Brett Favre and NFL wide receiver Jerry Rice having previously worked with the brand.
The range includes compression socks, gloves, and knee and elbow sleeves. You can shop the products here.
What do you think? Will you try this?
