ETIQUETA NEGRA TO DEBUT SHOP-IN-SHOP AT BLOOMINGDALE’S

Listen up, guys! Etiqueta Negra, the Argentine fashion brand specializing in men’s modern basics and tailored apparel will open its first Los Angeles outpost at Bloomingdale’s Beverly Center this October with the launch of the brand’s shop-in-shop. The label is worn by Hollywood hotties like Gerard Butler and Jake Gyllenhaal, as well as Argentinian soccer star Diego Maradona.

photo: Getty Images

Known for impeccable craftsmanship and timeless silhouettes for the dapper gentleman, Etiqueta Negra is Argentina’s most coveted fashion label that represents not only the best in style but also an aspirational lifestyle rooted in the country’s rich polo tradition and Alvarez Castillo’s passion for rare classic cars. Etiqueta Negra, meaning Black Label, offers a unique range of premium products from distressed t-shirts, denim and cashmere sweaters to single-button suits, supple Argentine leather jackets and handmade horsehide dress shoes.

“As we continue to feature brands inspired by cultures from around the globe, we’re pleased to introduce Etiqueta Negra, a label that embodies Argentina’s jet-set lifestyle and offers strong value proposition to our customer.”
said Kevin Harter, Bloomingdale’s Vice President for Fashion Direction.

photo: Etiqueta Negra

The unique design aesthetic of the Etiqueta Negra shop-in-shop at Bloomingdale’s Beverly Center continues to tell the Etiqueta Negra story. Evoking a smooth, warm, masculine sensibility, the decor is reminiscent of a jet setter’s lifestyle where antique luggage trunks, racing helmets and handmade riding boots are set against a background of dark wood paneling, iron beams, black and white photography and vintage-inspired industrial lighting. The focal point of the location will boast a rare vintage motorcycle from Alvarez Castillo’s private collection. The Etiqueta Negra shop-in-shop at Bloomingdale’s Beverly Center is one of three new shop-in-shops opening at Bloomingdale’s locations this Fall including: The Falls in Miami and Fashion Valley in San Diego.  The Bloomingdale’s shop-in-shops expand the luxury labels stateside presence that boasts Flagship stand-alone boutiques in New York and Miami.

Etiqueta Negra at The Beverly Center at Bloomingdale’s is located at 8500 Beverly Boulevard on the sixth floor. Store hours are 10:00 am to 9:00 pm on Monday through Wednesday and 10:00 am to 10:00 pm on Thursday through Saturday. Happy shopping!

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