Haven’t gotten enough of Yeezy just yet? Well you are in luck because Adidas and Kanye West have expanded their collaboration to include the sporting world.
As you probably know, Kanye designs Yeezy for Adidas Originals, which sells out in no time. So Adidas decided to step up their game and work with Kanye in not only the lifestyle space, but on the field too. And just like that, Adidas + Kanye West was born.
“These past two years, Adidas and Yeezy have given a glimpse into our future. This partnership illustrates that anyone with a dream can dream without limitations,” said West to WWD.
And indeed this alliance will be groundbreaking, as stated by the company, “the most significant partnership ever created between a nonathlete and an athletic brand.”
No timeline has been given for the launch, but you can bet KW is going to let everyone know!
What do you think about this extended collaboration? Comment below!
