James Franco is one busy bee who engages in a wide variety of creative endeavors which include acting, directing, producing, and even curating art exhibits. And 7 For All Mankind has just released his latest directorial effort for the denim label, which stars Lily Donaldson.
This installment in the series of short films that he has been creating for the brand shows Lily in various scenarios, including covered in a bed of flower petals and riding on the back of a motorcycle. Artistically they are very raw, reminding me of those mini-movies that I viewed at “Rebel,” Franco’s multimedia art exhibit that he curated this past summer. What do you think of this piece of James’ work and do you think it will help to sell more jeans?