Two of my favorite fashion entities, Kate Moss and Rag & Bone, have come together for the contemporary label’s first ad campaign, shot by famed photog Craig McDean. And the pairing couldn’t be more perfect!
photo: Craig McDean
The photos of the supermodel are candid and raw, and were taken all over North London. Said Marcus Wainwright, managing partner at Rag & Bone in a press release, “We worked with two industry icons; Kate and Craig and asked them to shoot outside of their usual working environments to create these almost raw, unique images. It wasn’t in a studio; it was just them on a derelict London street—Kate with minimal make-up and Craig with a hand-held camera and natural light.”
photo: Rag & Bone
And since the brand is so British-inspired, it only made sense to shoot the campaign in the UK. David Neville, managing partner at Rag & Bone pointed out, “Rag & Bone is essentially a New York brand but our collections have always been influenced by our British roots, so it made total sense for us to open our first European flagship store in our hometown.”
In addition, Rag & Bone will open its doors tomorrow to its London Boutique in Sloan Square, just in time for the Olympics. So if you are there, stop by!
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She still looks great. How old is she? 40?
Oh My gawd…..Kate and R&B……..a perfect duo!