I am definitely a late person. I would say that 99% of the time I am running late. I am not one of those peeps who arrives at an event or a dinner five minutes ahead. Oh no, I am the one who is five minutes late, and that is on a good day! So I barely have time to fuss with my hair, much less spend an hour of time styling it.
Enter It Factor Quick Blow Dry Shampoo and Conditioner. I must say, I was skeptical reading the package before I used it. The brand is all about reducing hair drying time because of their VaporBoost system which causes water molecules on the hair to evaporate faster than normal. So, of course, I had to put it to the test. First of all, you only have to use a small amount of product because a little goes a long way! I tried the formulation for medium hair (the company also offers the same set of products for fine hair) four days in a row. I know, don’t tell my hairdresser. He would beat me with a Mason Pearson brush! Anyway, I was elated to see and feel that my high-lighted hair didn’t get dried out. In fact, quite the opposite. It was soft, silky and shiny. Hallelujah! But the real joy came when I whipped out my trusty blow drier. Did the shampoo and conditioner live up to their name come drying time? You betcha. Hair dried in less than 10 minutes! Yep. Definite recommend. Now I guess I can’t say, “I was drying my hair” the next time I am running late! Click here to shop It Factor.
Thanks so much for the great review, Roxy – we’re thrilled that you love It Factor and experienced such great results with our products! (And apologies for inadvertently taking away your “I was blow drying my hair” late excuse…) 馃槈