I feel like Ian Schrager’s first West Hollywood EDITION property has become my second home these last couple of weeks. First, I attended the exclusive soft launch a couple of weeks ago with a performance from Janelle Monae and a DJ set by Q Tip and Pookie. By 9pm, there was a line around the front of the hotel to get in (the party started at 9!) Foreshadowing for big things to come.
And last night, it officially opened with a VIP dinner and party. I was told to “expect the unexpected.” Upon arrival, I was welcomed in the hotel’s grand lobby which features a Sterling Ruby hanging sculpture. It has a very NYC meets LA vibe. Guests then headed to a special dinner created by head chef John Fraser in the hotel’s landmark restaurant Ardor which will see 200 guests enjoy a sumptuous meal of the freshest Californian ingredients. And the decor is wild! Once you step inside, you feel like you have set foot in the tropics, almost like a jungle-feel, with all of the greenery.
“We are in the Mona Lisa business…we aspire to be the best hotel in California; that’s always our approach. With architecture, design, entertainment and service, we try to offer something that people have never experienced before,” said Ian Schrager. “I was lucky enough to be part of West Hollywood’s second cultural rebirth, and now with a whole new wave of hotels, apartments and restaurants, I’m happy to be part of its third renaissance, recapturing Sunset Boulevard’s magic and immortalizing it with that same ethos.’
Later, Sunset, EDITION’s late-night venue opened for another wave of guests; including a performance by disco legend, Chaka Khan, who performed iconic tracks including Ain’t Nobody and I’m Every Woman along with an all night set by legendary DJ Harvey.
And celeb guests over the two launches parties included Sunset Strip legends such as Billy Idol and Lenny Kravitz, and Hollywood fixtures Leonardo DiCaprio, Paris Hilton, Diplo, Rumer Willis and more. Fun nights indeed!
So what do you think about Ian Schrager’s new Hollywood venture? Will you be visiting?