STYLE360 announces a powerhouse lineup of runway shows from Jessie James Decker, Rosario Dawson, Mery Racauchi x Sofia Resing, Angela Simmons, Tumbler and Tipsy, Defend Brooklyn and Jessica Abo. And I am thrilled to return as the official on-camera host and blogger for the three day event.
Fashion event agency, A-List Communications, announces their lineup for New York Fashion Week’s Spring/Summer 2019 season. STYLE360 will run it’s usual latter portion of NYFW, from September 10 – 12, 2018. This season will mark the 14th annual year at New York Fashion Week dedicated to showing some of the hottest and most innovative shows at New York Fashion Week. This year’s schedule is as follows:
Monday, September 10th
1:00 pm: Studio 189 by Rosario Dawson and Abrima Erwiah
7:00pm: Kittenish by Jessie James Decker
9:00 pm: After-party for Kittenish by Jessie James Decker at the Row NYC
Tuesday, September 11th
11:00 am: Mery Playa by Sofia Resing
3:00 pm: Tumbler and Tipsy by Michael Kuluva
7:00pm: DFBK: Defend Brooklyn
Wednesday, September 12th
3:00 pm: Bonnie Bouche by Angela Simmons
7:30 pm: #Unfiltered by Jessica Abo
Kicking off this iconic schedule is Studio 189 by Rosario Dawson and Abrima Erwiah. The two debuted their first show last year at STYLE360 and are hot off their CFDA Award received for sustainable fashion this past June. The line, based in USA and Ghana, focuses on empowerment, job creation, educational support and skills training.
Next, country music, social media and TV star, Jessie James Decker, will present her line, Kittenish, for the first time after launching the line back in 2015. The collection presents pieces that Jessie designs herself with the goal of empowering women. ‘Sometimes if we feel confident and beautiful on the outside, it helps our inner beauty shine through’, Jessie comments.
Also making their fashion show debut, designer and social media personality Mery Racauchi with Brazilian Sports Illustrated Supermodel Sofia Resing have teamed up to debut an exclusive swimwear collection Mery Playa x Sofia Resing. The inspiration behind the very sexy line stems from Mery’s signature logo, the Pegasus. This mythical winged creature was created by the Olympic God of the Sea, Poseidon, acting as an ideal muse for a swimwear collection. ‘Mery Playa is a fun and fresh collection for adults,’ said the 26-year-old model. ‘It is not your basic swimsuit, it’s a piece that will make you smile.’
STYLE360 veteran, Michael Kuluva, returns to show his latest Tumbler and Tipsy line with special guest Mirai Nagasu, a U.S. figure skating national champion, 2018 Olympic Bronze Medalist, Dancing with the Stars alumni and Teen Choice Award nominee. Another STYLE360 veteran, Angela Simmons, designer, actor, producer, philanthropist, and daughter of hip hop royalty DJ Run (founder member of Run-DMC), has returned to the fashion marketplace for Spring 2019 with new collection, Bonnie Bouche. The line will target millennials and young adults while concentrating on the athleisure & activewear areas of the apparel business.
Defend Brooklyn, most notable for its co-fashion line with renowned Director Spike Lee, will be taking their fashion from retail to runway in a special debut showcase during STYLE360. Defend Brooklyn’s cult following is expected to bring out some A-list attendees including New Jersey Nets’ All-Star point guard, Spencer Dinwiddie, who will be walking in the show, as well as actor Marc John Jefferies (Starz’s Power). There will also be a special performance from Tru-Life, who recently signed with Sony Epic Records and Future’s Freebandz label.
Closing out the week will be TV journalist and personality, Jessica Abo, as she too makes her STYLE360 debut. Abo partnered with social club, IVY, for a unique fashion experience that promises to bring Jessica’s new book “Unfiltered: How to Be as Happy as You Look On Social Media” to life through an interactive fashion show pairing Jessica’s fashion line with real life, inspirational individuals who use their stature for positive change. The show will also feature a live performance by actor, writer, musician, composer, arranger, director, and producer, Jonah Platt, most well-known for his star turn as “Fiyero” in the Broadway blockbuster Wicked.
“I’m so excited about the lineup of high profile designers and bold corporate brand partners coming together to make this season one of our best ever,” states Executive Producer & Owner, David Manning, A-List Communications.
Adding dimension and accessibility for fashion fans each year are STYLE360’s sponsors. Renewing sponsors generously supporting the September 2018 season include Not Your Mother’s® hair care (www.nymbrands.com), whose professional hairstylist team lead by Michele Carrillo will create all hair looks for the fashion shows. California award-winning wine producer, Line 39 Wines (www.line39wines.com) by O’Neill Vintners and Distillers aslo returns as well and will pour its fine selections of varietal wines including Line39 Sauvignon Blanc and Red Blend, as well as Day Owl Rosé (www.dayowlwines.com) across all STYLE360 fashion events and parties.
Another returning sponsor will be Essentia Water (www.essentiawater.com) who will keep guests hydrated and refreshed at all events. Essentia’s proprietary ionization process creates a supercharged ionized alkaline water that has clinically shown to be more effective at rehydrating, and its beautifully designed PET bottle that is BPA free will be collected for recycling after each event. The official hotel partner for the fourth consecutive year is Row NYC (www.rownyc.com), conveniently located near the STYLE360 fashion pavilion at 700 Eighth Avenue. The art-driven, New York-centric hotel will provide its elegant brand of hospitality and accommodations to celebrity and VIP guests, while also serving as STYLE360’s NYFW after party hub hosting the VIP red carpet party for Kittenish by Jesse James Decker in their chic District M lounge.
Skechers® (www.skechers.com) will be joining STYLE360 this year, highlighting classic 90’s throwback style with the Skechers D’Lites Original. The chunky sneaker look that’s all the rage was pioneered by Skechers more than two decades ago with the truly iconic Skechers Energy sneaker for men and women. New technology and materials evolved the style into the lighter weight Skechers D’Lites in 2007. What started as an evolution driven by comfort has more recently turned into a full-fledged street-ready fashion statement experiencing a massive revival after being embraced by influencers and tastemakers across Asia and now around the globe. From K-Pop superstars to fashionistas on the festival circuit, trend leaders and followers want the original Skechers D’Lites style on their feet. And now with an exclusive collaboration with One Piece…the hottest trend in footwear is seemingly unstoppable.
New sponsor partner Foster Grant (www.fostergrant.com), the eyewear giant credited with selling the very first pair of sunglasses on the Atlantic City Boardwalk nearly 90 years ago, will activate onsite gifting talent and VIP guests with the latest in their collection. Foster Grant blends trend-right, fashion-forward style with function and affordability, selling more pairs than any other brand in the U.S.A. Foster Grant will be showcasing Kat Graham x Foster Grant, a brand new, collaborative, limited-edition collection personally curated by brand ambassador Kat Graham. Kat Graham x Foster Grant features nine modern, edgy designs drawn from worldwide trends and is available exclusively on FosterGrant.com. Twinmedix will be joining STYLE360 as the official skincare partner. Twinmedix is a pharmaceutical grade skincare solutions product line featuring cutting edge serums and high performance cleansing and exfoliating formulations, Embryoilsse the cult French skincare brand, will be onsite as a skincare sponsor. MedixBeauty, the beauty education app, will join as the official tech sponsor for STYLE360. All 3 companies will be on-site gifting products to guests, providing information and education, as well as be backstage in the hands of artists. STYLE360’s annual and favorite pro makeup artist James Vincent, will key all the shows on behalf of Embryolisse and Twinmedix.
“Each year, I have the daunting task of trying to outdo last year’s fashion events and this year, I think we’ve done it with an exciting lineup of high profile designers and bold corporate brand partners coming together to make this season one of our best ever,” states Executive Producer & Owner, David Manning, A-List Communications.
All fashion shows will again be staged at the two-level Metropolitan West located at 639 West 46th Street with special integrations along with its usual parade of celebrity guests and musical performances to be announced closer to fashion week.
For more information on this season’s designers, to get inside access, view runway trends, special promotional offers, and watch behind the scenes celebrity interviews as well as live streaming from the runway, please visit: Style360nyfw.com
Instagram @style360nyfw #STYLE360NYFW