STYLE360 is celebrating 10 years this season! A NYFW staple, STYLE360 has showcased fashion shows such as Rebecca Minkoff, Costello Tagliapietra, Mara Hoffman and Zaldy over the years, with performances by Wyclef Jean, Austin Mahone and Estelle and attended by celebs including Gerard Butler, Kim Kardashian, Keith Richards and Lauren Conrad. And while I usually served as the on-camera host for the festivities, I will be sitting out this season as I stay on the West Coast to take care of the newest addition to my family, my daughter. But the Red Carpet Roxy team will be on the scene, bringing you all of the action! And here are the event details.
A-List Communications (www.A-ListCommunications.com) is pleased to announce STYLE360’s 10th annual showcase at New York Fashion Week in September. Approaching its tenth successful year, STYLE360 has become the premier destination for trending and renowned fashion designers to collaborate with corporate brands and come face-to-face with industry tastemakers, celebrities, top musical artists, media, and fashion fans during the Fashion Industry’s biggest week!
Started in 2004, and then called “Style Lounge”, this modest fashion platform launched out of the gate as a stage for some of today’s leading fashion brand designers like Rodarte, Rebecca Minkoff, Patricia Fields, and Zaldy. Over the decade, and after a name change as well, STYLE360 New York Fashion Week has evolved into a launching pad for trending and celebrity designers such as Avril Lavigne, Daisy Fuentes, the Kardashians, and Kristin Cavallari to name a few. Likewise, fashion industry elite super models have graced STYLE360’s stages and venues including Karolina Kurkova, Naomi Campbell, Carol Alt, Tyson Beckford, Kendall Jenner and Jessica White, as well as countless celebrities including the Kardashians, Brooke Burke, Brittany Snow, Gerard Butler, Chris Noth, Tommy Hilfiger, Lauren Conrad, Rosario Dawson, and dozens more. An element that always separates STYLE360 shows from the usual fashion week clutter are the high profile musical performances each season. Highlights from the past ten years include performances by Austin Mahone, Wyclef Jean, Natasha Bedingfield, JoJo, Neon Trees, Cher Lloyd, Estelle and appearances by music legends like Richie Sambora, Slash, Kanye West, Ne-Yo, Pete Wentz, Rick Ross and many more.
In honor of STYLE360’s next decade, STYLE360 has relocated to the newly constructed two-level venue, the Metropolitan West. Located at 639 West 46th Street and Westside Highway, this venue will be in the heart of the newly formed NY Fashion Week hub in 2015. Sponsors supporting the 10th Anniversary season include official liquor sponsor, Cointreau, an 80-proof French orange spirit, will be serving sophisticated cocktails during STYLE360 (www.cointreau.us). Other sponsors include L’Alpina Water as the official hydration station of New York Fashion Week STYLE360 (www.americanpremiumwater.com/why-1-alpina), Hello naturally friendlyTM oral care (http://hello-products.com), keeping NYFW attendees fresh and friendly with great tasting vegan and Leaping Bunny Certified breathsprays, mouthwashes and toothpastes that are free of triclosan, alcohol, dyes and artificial sweeteners, Carefree® (http://www.carefreeliners.com) soft, thin and absorbent daily liners that provide everyday freshness, Olivia Garden (http://www.oliviagarden.com) hair care tools, Shimmer Jewelry Tattoos, temporary metallic jewelry tattoos that last up to 6 days, in gold and silver tones, Beanitos (http://www.beanitos.com) the original bean snack will have sampling at all fashion shows and Scarlet & Gold (http://scarletandgoldshop.com/) print shop for cell phone cases and stationary. MYX Fusions Moscato by Nicki Minaj and Mona Scott-Young (http://www.myxfusions.com) and Bottega Rose sparkling wine (http://www.bottegagold.com) will be served at all STYLE360 after-parties. All fashion shows will be styled with Not Your Mother’s® hair care products by lead stylist Michele Carrillo. James Vincent will be the key makeup artist with the official makeup partners, Mehron Cosmetics (www.mehron.com) and Alcone Company (www.alconeco.com). The closing fashion presentation event will be styled and sponsored by Cargo Cosmetics (http://cargocosmetics.com) and Embryolisse (http://www.embryolisseusa.com). STYLE360’s official hotel partner is the Row NYC (www.rownyc.com) located near the STYLE360 fashion pavilion at 700 8th Avenue. The art-driven, New York-centric hotel will host STYLE360’s celebrity and VIP guests as well as the STYLE360 closing party. Row NYC is also offering four exclusive tickets to a STYLE360 show (winners’ choice) and four invitations to the closing event. Enter Here for a chance to win. STYLE360’s official nightclub sponsor and NYC roof top hot-spot, Level R, will be the red carpet destination for its other 2 VIP after-parties (www.levelrempire.com).
“I’m very proud how STYLE360 has not only endured, but also prospered over the last 10 years and become an important pillar of New York Fashion Week. It takes a village to put these shows on every year and my heartfelt appreciation goes out to all the designers, sponsors and fashion community, who have supported us this past decade”, states Executive Producer & Owner, David Manning, A-List Communications. “I look forward to a very special anniversary season and the next decade ahead,” adds Manning.
This September’s celebratory line-up of high profile fashion shows and festivities for STYLE360 lists as follows:
Monday, September 8th
8:30 pm: STYLE360’s 10th Anniversary Opening Party Hosted by Carmen Electra
at Level R
Tuesday, September 9th
11am: DELL Presents NYFW Debut of Isabella Rose Taylor Collection with special performance by recording artist Olivia Somerlyn
3pm: HSN Presents Serena Williams Signature Statement Collection
7:30pm: Angela Simmons Presents Back to Basics
9pm: HSN Presents Serena Williams Signature Statement Collection After Party
at Level R
Wednesday, September 10th
11am: FTL Moda
3pm: WantMyLook, the brainchild of glam queen & Shahs of Sunset star, Lilly Ghalichi
7 pm: ELLE Runway Collection by Kohl’s
Thursday, September 11th
8pm: STYLE360 host Kristin Cavallari by Chinese Laundry Preview Party
at Row NYC
In more detail, the schedule kicks off the Spring/Summer fashion season on Tuesday, September 8th with STYLE360’s 10th Anniversary opening party at uptown’s hottest rooftop, Level R, with host Carmen Electra and guest DJ set with Mandy Jiroux. Carmen Electra, a celebrity favorite of STYLE360, will launch this season’s STYLE360 Fashion Week in conjunction with her just released video for her hit song “#WERQ” and in promotion of her new single, “Around the World”, releasing this September 2014. Mandy Jiroux is a triple threat being a DJ, recording artist and dancer. In 2008 she launched the popular YouTube channel, “The Miley & Mandy Show,” with Miley Cyrus. She went on to join girl group BG5 and has since launched her own YouTube channel and is currently working on her debut solo record. FHM has dubbed her their new favorite sexy pop star and Internet crush!
On September 9th, day two of STYLE360 jump-starts with Austin native, Isabella Rose Taylor at 11am. Dell Presents the NYFW Debut of Isabella Rose Taylor, a member of the Dell Women’s Entrepreneur Network (DWEN), with a special performance by recording artist Olivia Somerlyn. Taylor’s collection is a junior’s clothing line on the rise. Inspired by her artwork, travels and the world around her, the line is an ensemble collection for the ever-evolving teen spirit. Her line will be launching on Nordstrom.com and in select stores in September!
Olivia Somerlyn, a California native, makes worldwide fan engagement a top priority, and the rapid growth rate of her social media pages is a big part of what has the industry buzzing. The fresh-faced 20 year-old singer, songwriter, pianist and guitarist was recently chosen as one of iHeartRadio’s Rising Star finalists, is backed by some music industry heavyweights (she is managed by Kevin Jonas Sr.) and has toured the US, UK, and South America with artists like Jessie J and The Jonas Brothers. Her current single, “Parachute” is enjoying radio success and climbing US, UK, and European charts.
Next will be the debut show of Serena Williams ‘Signature Statement Collection’ presented by HSN at 3pm. Seventeen time grand slam tennis champion Serena Williams brings glam to HSN with her exclusive Signature Statement Collection of ready-to-wear apparel! Following the unveiling of this bold and flirty line, there will be an after-party at Level R Rooftop Bar & Lounge at 9pm.
Closing out the day will be Angela Simmons launching a capsule collection, “BACK TO THE BASICS” at 7:30pm, from her upcoming line Angela by Angela Simmons. Angela has created a line for the New York City girl on the go! Clothing that you can wear from day to night. She will also be showcasing pieces from up and coming designers which are available for purchase on her e-commerce site shop.angelaiam.com.
September 10th kicks off with FTL MODA at 11AM. Still in the echo of its previous season at MBFW New York, FTL MODA will present a catwalk of international growing brands selected to build a back-to-back, full line presentation spacing from the new Italian upscale street line by Frihaend to Hollywood’s glamorous ready to wear by Kami Shade’. FTL MODA is bringing energy and style on stage through different genres including a special bridal collection by Jayme Elise, creating a pulsing runway in preparation for the Italian activities that will take place at Milan Fashion Week. Made in Italy also for the special FTL MODA lounge by Leghila’ that will energize the space and waiting time between shows at STYLE360, starting on September 9th. FTL MODA, founded by Ilaria Niccolini Production, has been presenting runway shows at the worldwide level since 2007. In 2013 Erik Rosete became co-producer of FTL MODA. While Top couturier Nino Lettieri is FTL MODA’s testimonial in the world, many top brands of Made in Italy have been part of FTL MODA’s presentations
The afternoon is set for the queen of glam and Shahs of Sunset star, Lilly Ghalichi’s brainchild, WANTMYLOOK, at 3pm. WantMyLook brings you everyday glam for the everyday girl! WantMyLook is excited to announce its collaboration with fashion designer Michael Costello, who is best know from Project Runway Season 8 and was a Project Runway All-Star Season 1 finalist. Mr. Costello’s designs have graced the bodies of Hollywood’s biggest stars including Beyoncé, Kim Kardashian, Nicole Richie, Celine Dion and Michelle Williams to name a few. WantMyLook is comprised of a team of stylists, glam designers, and fashion industry leaders who are in the know and on the forefront of fashion. Their mission statement is to provide customers with the hottest fashion trends and celebrity inspired looks at the most affordable prices.
Uniting every day style with special occasion glamour, ELLE Contemporary Collection and the debut of the ELLE Runway Collection, a high-fashion capsule, will close out day three at 7pm. Both collections are available exclusively at Kohl’s Department Stores and on Kohls.com and feature a chic mix of Parisian luxury and New York City style. ELLE apparel features fast-fashion trends at an incredible value with new styles every month and is designed to make runway fashion accessible to everyone.
STYLE360 wraps with a presentation closing party showcasing Kristin Cavallari By Chinese Laundry at 8pm. Kristin Cavallari has created a collection that combines the glamour and style of today’s celebrity while nodding at the current economic climate. Styles range from classic ballet flats with modern studs to peek-a-boo mesh platform heels that work the red carpet as well as designer jeans! The presentation and party will be held at the Row NYC hotel located at 700 8th Avenue. Cosmetic brand, Cargo Cosmetics, and skincare brand, Embryolisse will serve as official sponsors of this fashion presentation.
For more information on this season’s designers, to get inside access, view runway trends, special promotional offers, and watch behind the scenes celebrity interviews as well as live streaming from the runway, please visit http://style360nyfw.com/. Twitter @NYFWSTYLE360 and Facebook @STYLE360.
What trends do you hope to see?