In a world where sleek and straight hair seems to be the traditional standard of beauty, curls don’t get the love they should. But Dove is trying to change that with their Love Your Curls film, just launched today, in an effort to make women with curly hair proud of their locks.
In fact, one in three women in the US has wavy to curly hair, and only 10% of those ladies take pride in their curls. And young girls are 7 times more likely to have curly hair if others around them do, but only 4 out of 10 girls think their curly hair is beautiful. Giving these young ladies the confidence they need is key, by showing them that they are beautiful both inside and out. Read more about this one of a kind campaign here and join the conversation by using #LoveYourCurls.