It seems as if everyone has gone gaga for Lady GaGa, including Polaroid. And that is because she has accepted the role as Creative Director for the brand, which will be announced tomorrow at the 2010 Consumer Electronics Show in Las Vegas. And why GaGa? Aside from the fact she is just about the hottest star on the planet right now, Stephen Miller the CEO pf PLP IR Holdings (which owns Polaroid) acknowledges, “Lady Gaga’s broad creative talents and the way she connects with her fans in her own, unique manner made her a natural choice for Polaroid. Polaroid has had a special connection with its customers for years, and we are delighted to be partnering with Lady Gaga to continue with that tradition and bring new and exciting products to the next generation.” And will she ever! I wonder what she will do with Polaroid? GaGa is excited about her new job and issued a statement,“The Haus of Gaga has been developing prototypes in the vein of fashion/technology/photography innovation – blending the iconic history of Polaroid and instant film with the digital era – and we are excited to collaborate on these ventures with the Polaroid brand. Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer, and to – as my father puts it – finally, have a real job.” Make Daddy proud!
Red Carpet News March 22nd, 2024
