Red Carpet Ready

EVA LONGORIA + ROSARIO DAWSON ARE COMING TO KIA STYLE360

New York Fashion Week is almost here! And I am thrilled to be returning to KIA STYLE360 during NYFW as the official on-camera correspondent and style blogger interviewing designers, celebrities, and reporting on style and beauty trends. Here are the details.

eva longoria

Fashion event agency, A-List Communications, announced its New York Spring/Summer 2018 Women’s fashion week schedule for September 11 – 13, which includes a veritable who’s who among the fashion, design and entertainment industries, like Eva Longoria, Kristin Cavallari and Andy Hilfiger, just to name a few.  This marks the thirteenth consecutive year A-List has participated in New York Fashion Week events and the third year of the company’s partnership with Kia Motors (www.Kia.com), the title sponsor of the Kia STYLE360 experience.

In addition to hosting the event space, this year Kia will showcase their own design prowess through an up-close look at the all-new 2018 Kia Stinger, a head-turning fastback sports sedan penned by automotive industry icon Peter Schreyer. As a modern interpretation of a gran turismo, the Kia Stinger was honed on Germany’s legendary Nürburgring circuit and promises to be the highest-performing production vehicle in company history. The Kia Stinger will be offered with multiple engine and drivetrain configurations when it goes on sale in the U.S. later this year.

iris apfel

Kia’s passion for design and obsession with craftsmanship is also embodied in this September’s line-up of fashion shows and festivities for Kia STYLE360, which lists as follows:

Monday, September 11th

1:00 pm: Studio 189 by Rosario Dawson and Abrima Erwiah

7:00 pm: Andy Hilfiger presents ARTISTIX By Greg Polisseni 

9:00 pm: Uncommon James + Chinese Laundry by Kristin Cavallari hosted at Bagatelle NYC and presented by ChapStick®

 

Tuesday, September 12th

11:00 am: Helen Castillo New York presented by ChapStick®

3:00 pm: Bad Butterfly Presented by Candice Cuoco x Vanessa Simmons

7:00pm: MOMENTUM by Timo Weiland for Crowne Plaza® 

 

Wednesday, September 13th

11:00 am: Eva Longoria Collection

3:00 pm: Tumbler and Tipsy by Michael Kuluva Spring/Summer 2018 Collection

7:00pm: Livari by Alysia Reiner, Claudine DeSola & Tabitha St. Bernard-Jacobs

 

kristin cavallari

In addition to Kia, ChapStick® the experts in lip care (www.chapstick.com), has also renewed sponsorship to present the expansion of the ChapStick® Total Hydration Moisture + Tint Collection, which now features four new shades – Hello Bordeaux, House Red, Pink Nude and Flaunt It Fuchsia.  In celebration of the expanding Moisture + Tint collection, ChapStick® will step in as the official cosmetics partner and utilize Fashion Week lead makeup stylist, James Vincent, to prep the models’ lips for the runway throughout the week.  Fashion show guests will also be invited to stop by the ChapStick® lounge where they’ll be able to try out new ChapStick® Total Hydration Moisture + Tint shades, create a custom GIF and charge their mobile devices.

Other renewing sponsors generously supporting the September 2017 season include Not Your Mother’s® hair care (www.nymbrands.com), who will style all fashion shows by lead hair stylist Michele Carrillo and her NYM branded professional-stylist team. California award-winning wine producer, Line 39 Wines (www.line39wines.com) by O’Neill Vintners and Distillers returns as well and will pour its fine selections of varietal wines and new Day Owl Rosé (www.dayowlwines.com ) across all Kia STYLE360 fashion events and parties. Pressed with minimal skin contact, Day Owl is a light and bright Barbera Rosé, featuring juicy fruit flavor thanks to cool fermentation in stainless steel tanks. Fruit is sourced from select vineyards in Madera County, the Central Coast, and Paso Robles.  The official hotel partner for the third consecutive year is Row NYC  (www.rownyc.com), conveniently located near the Kia STYLE360 fashion pavilion at 700 Eighth Avenue. The art-driven, New York-centric hotel will provide its elegant brand of hospitality and accommodations to celebrity and VIP guests.  New York City hotspot and fashion model sanctuary Bagatelle NYC (www.bagatellenyc.com), one of New York’s trendiest restaurants, will again serve as official restaurant partner hosting Kia STYLE360’s evening fashion parties.

Welcomed new sponsors to the program this September include Essentia Water (www.essentiawater.com) who will keep guests hydrated and refreshed at all events. Essentia’s proprietary ionization process creates a supercharged ionized alkaline water that has scientifically shown to be more effective at rehydrating and its beautifully designed PET bottle that is BPA (bisphenol A) and phthalate free will be collected for recycling after each event. Also a new sponsor this year, Deep Eddy Vodka (www.deepeddyvodka.com) will be hosting its delicious handcrafted spirits across all Kia STYLE360 age 21+ events. Born in Austin, Deep Eddy Vodkas are column-distilled 10 times using corn, the finest Texas water and real, all natural fruit juices and essential oils. Nothing but smooth, clean vodka reaches the bottle to deliver an award winning taste.

“Each year, I have the daunting task of trying to outdo last year’s fashion events and this year, I think we’ve done it with an exciting lineup of high profile designers and bold corporate brand partners coming together to make this season one of our best ever,” states Executive Producer & Owner, David Manning, A-List Communications.

 

All fashion shows will again be staged at the two-level Metropolitan West located at 639 West 46th Street with special integrations including live streaming of shows, 360 degree virtual reality broadcasts, and Facebook live streams along with its usual parade of celebrity guests and musical performances to be announced closer to fashion week.

 

For more information on this season’s designers, to get inside access, view runway trends, special promotional offers, and watch behind the scenes celebrity interviews as well as live streaming from the runway, please visit http://style360nyfw.com/. Twitter @NYFWSTYLE360 and Facebook @STYLE360.  Official hashtag this season is #KiaSTYLE360NYFW.

 

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Posted in Beauty, Fashion, Red Carpet Ready

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