Red Alert


The fashion world is taking note and hearing the public’s outrage over the use of fur and the cruel methods used to harvest fur and skins. And now another luxury label, Gucci, has decided to ban the use of fur from their upcoming collections.

A fur-free look from the Gucci S/S 2018 Collection

A fur-free look from the Gucci S/S 2018 Collection

Marco Bizzarri, president and CEO of Gucci, announced Wednesday at the annual Kering Talk at London College of Fashion that his brand is going to stop producing fur. ”In selecting a new creative director I wanted to find someone who shared a belief in the importance of the same values,” Bizzarri said. “Together, by committing to a culture of purpose, taking responsibility and encouraging respect, inclusivity and empowerment, we want to create the necessary conditions for a progressive approach to sustainability.”

He is referring to Alessandro Michele, Gucci’s current creative director since 2015.

Gucci President and CEO, Marco Bizzarri at the announcement on Wednesday

Gucci President and CEO, Marco Bizzarri at the announcement on Wednesday

He also noted that the use of fur is “outdated.” And Gucci joins other anti-fur fashion houses, including Armani and Stella McCartney, as well as e-commerce site YOOX and

The brand will auction off any remaining animal fur products next year, with the proceeds going to Humane Society International and LAV .

“After more than 20 years of PETA protests against Gucci’s kangaroo-fur loafers and seal-fur boots, Gucci has finally pledged to join Armani, Ralph Lauren, and Stella McCartney in the ranks of fur-free fashion houses,” PETA president Ingrid Newkirk said in a statement following the house’s announcement. “The writing was on the wall: Today’s shoppers don’t want to wear the skins of animals who were caged, then electrocuted or bludgeoned to death. Until all animal skins and coats are finally off the racks of clothing stores worldwide, PETA will keep up the pressure on the clothing and fashion industry.”

This is amazing news! What do you think about Gucci’s decision? We want to know. Comment below!

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