The Palihouse Holloway in West Hollywood was the place to be last Thursday evening. The illustrious Drew Barrymore, held a launch party for her latest Flower beauty, fragrance and eyewear line. The intimate affair was fittingly held on the rooftop of the Palihouse and allowed for a fun, open atmosphere with a pretty sweet view of LA.
The party was, you guessed it, flower themed, with gorgeous decorative bouquets and greenery displayed all across the rooftop. The layout included four cozy couches, multiple display tables holding the beauty, fragrance and eyewear products, and a bouquet making station, where guests could assemble their own flower bouquets as party favors! Not to mention, there was also the popular photo station, where guests could take professional pictures in front of a tall hedge that had the word “Flower” written across with actual flowers. Oh, and I can’t forget the cute rustic, shabby chic bar that whipped up a delicious “Flower Fizz” cocktail.
The event was made even more special as Drew, wearing a lovely floral mini dress paired with dark purple pumps, mingled effortlessly with guests. Before the event was over, she patiently took pictures with every guest who wanted one. Of course, I had to hop in and take one with her! Also in attendance at the event, was former One Tree Hill actress, Bethany Joy Lenz, who stunned in a vibrant blue jumpsuit.
On the way out, each guest received a lovely Flower gift bag containing a makeup bag full of Flower beauty products, a Flower perfume and body mist, and a pair of fabulous Flower sunglasses. I’d say the launch party was full of flower power and made for an enjoyable summer evening!
Drew Barrymore’s Flower line is available exclusively at Walmart. What do you think of the Flower products? Let us know in the comment section below!
Written by Brittany Alexis