And then this happened. Balmain creative director Olivier Rousteing has enlisted the help of some very genetically blessed friends to star in the luxury label’s Spring/Summer 2016 campaign. Those gal pals include the original 1990′s supermodels-Cindy Crawford, Naomi Campbell and Claudia Schiffer. The photos were shot in black + white by the legendary Steven Klein. And they are stunning!
Rousteing told Vogue of working with these iconic ladies, “It’s a new chapter for Balmain. Sometimes people are confused and think it’s all about social media and Instagram. Balmain has a deep soul, and it’s not only about followers. It’s about dreams and love, and I think with this campaign I’m going to show that and go back to its roots. This campaign is about what makes me love fashion, and these three women are exactly that. These three women are what made me love fashion yesterday, make me love fashion today, and are going to make me love fashion in the future.”
And no doubt the OG supers still have it. Almost 50 years old and still leading the fashion game. What troops to have on the front line of the #BalmainArmy. Do you think Olivier chose well?